Working with a variety of private and public sector partners, we have found that many wireless connectivity projects get under way with positive intentions while most outcomes are often mediocre and rarely match the initial aspirations. This guide has been put together to help non-technical decision makers understand that connectivity underpins all digital strategies and […]
WiFi is a powerful and effective way of initiating conversations with customers based on time and location. It shouldn’t require email or necessarily any data collection but it should create value and compliment the wide range of online activities that your organisation already undertakes.
So, I have been meaning to do this for a while. Today we are onboard with Great Western Railway (formerly First Great Western) to take a look at the WiFi user experience on offer to passengers. The service is free, fortunately! Most on board (train) WiFi is delivered via mobile connections on the roof of […]
Shopping centres often provide public WiFi to visitors and the experience is often significantly different from their tenants. We will post about this tension in more detail, but for now. This is the WiFi provided by the Festival Place shopping centre in Basingstoke. Benefitting from a catchment of 1.3 million people, Festival Place […]
A [very] brief look at the in-store WiFi offered by Apple in the Festival Place shopping centre in Basingstoke. The Apple WiFi experience is the gold standard in public WiFi deployments. They collect no data (top GDPR compliance) and they provide a very fast connection. When the store is busy, the connection […]
A brief look at the user experience of public WIFi on offer at London’s Heathrow Airport (T5). Provided by Heathrow Airport Holdings Limited via Virginwifi the service is currently sponsored by Visa. They collect the following data: Name (first & last) Email address (nothing received) Flight number (not validated) The connectivity options were: Paid […]