05 Public WiFi – Festival Place, Basingstoke

Shopping centres often provide public WiFi to visitors and the experience is often significantly different from their tenants.   We will post about this tension in more detail, but for now.  This is the WiFi provided by the Festival Place shopping centre in Basingstoke.

 

Benefitting from a catchment of 1.3 million people, Festival Place enjoys an average of 85 visits a year from its 20.6 million loyal customers. Festival Place is the hub of Basingstoke town centre and their WiFi service is provided by WIFI Spark.

They collect the following data:

  • First Name
  • Last Name
  • Email address
  • Country
  • Postcode

Once registered, users are taken to a guest portal.